Summer vibes, strong figures — WOODSANDWAVES achieves 63% higher CTR
wir lassen Zahlen sprechen
227
Creatives created
63%
Φhigher CTR
59%
Winrate Uplift
38%
Lower NCPA
Woodsandwaves came to us with extensive social ad experience — the perfect basis for getting off to a good start. The focus product: An innovative beach towel with a secret compartment for valuables that not only dries quickly but is also sand-repellent, compact and therefore the ideal companion for any vacation trip. The kickoff for the holiday season? Pinpoint landing! Because that's exactly when people ask themselves: “What else am I missing for the beach? ”.
We didn't start from scratch — on the contrary: Existing learnings were strategically used and expanded. The approach: a broad mix of creators, from young to old. Classic problem-solution UGC combined with animations that highlight the versatility and design of the towel. Just right for a product that requires explanation and is easy to explain visually. Focus: Live tests at the lake and beach. We didn't just want to show, but also to convey summer vibes and highlight clear advantages over traditional beach towels.
It quickly became clear that it was the mix that made the difference. Older creators in particular performed surprisingly well. We were able to test a great deal in a short period of time and thus build up a wide range of learnings. We are now ideally positioned for the next steps.
Das Feedback
“For us, Stronger is much more than an agency — they are like an extended part of our team. From the start, they not only understood what WOODSANDWAVES was all about, but also how to translate our vision into performance. ”
UNSER EIGENER PODCAST
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