Emotional UGC, hard numbers — Jourries lowers CPO by 37%

It was clear to us that the Jourries product is ideal for emotional communication. Jewelry that not only looks good but also creates a personal, digital connection can be perfectly packaged in stories. We rely on UGC to emotionally showcase the product, which, given its innovative nature, benefits from clear explanation. This was to be implemented with creators from diverse age groups and life stages in order to reach all possible target groups. Initially, couples and families with children were the focus.

Since we started working together in late summer, the time was perfect to make full use of Q4. With a good creative mix of UGC, animations, and statics, we succeeded in perfectly capitalizing on the peak autumn sales season. In particular, since the jewelry is perfect as a gift, we saw an enormous performance uplift here. The findings of these first months now serve as a basis for us to further optimize the ads and make them even more targeted.