Emotional UGC, hard numbers — Jourries lowers CPO by 37%
wir lassen Zahlen sprechen
94
Creatives created
32%
φ Scroll Stop Rate
9
Different creators
37%
Lower CPO
Jourries, known from the Lion's Den, has made a name for itself with high-quality NFC jewelry — a true innovation in the jewelry market. Before we got into the game, Jourries had already placed his own ads, focusing on static creatives and short videos. With us, the next step should be taken and advertising measures should be further expanded by also implementing UGC and more complex creative formats into the strategy.
It was clear to us that the Jourries product is ideal for emotional communication. Jewelry that not only looks good but also creates a personal, digital connection can be perfectly packaged in stories. We rely on UGC, which emotionally attracts the product in need of explanation. This should be implemented with creators from different ages and life situations in order to reach all possible target groups. In particular, couples and families with children were the focus for the start.
Since we started working together in late summer, the time was perfect to make full use of Q4. With a good creative mix of UGC, animations and statics, we succeeded in taking the sales-boosting fall along perfectly. In particular, as the jewelry is perfect as a gift, there was an enormous performance uplift here. The findings of these first months now serve as a basis for us to further optimize the ads and make them even more targeted.
Das Feedback
“Working with Stronger is a real game changer. Thanks to creative approaches and data-driven strategies, we were not only able to reach our target group, but also to inspire and expand it in the long term. ”
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