From Statics to UGC: MIFCOM's Path to 74% More Creative Output
We let the numbers speak
274
Creatives Created
62%
Higher average CTR
74%
More Creative Output
38%
Lower NCPA
The goal of the collaboration with MIFCOM was to expand the Meta Ads performance channel with a focus on implementing UGC content for individually configurable gaming PCs for beginners to professionals. Before we came into play, MIFCOM had already created its own ads, primarily focusing on statics and smaller animations or short videos. Initial learnings were therefore available, which now needed to be adopted and further developed for the UGC area to establish the new format as successfully as possible.
Even though initial learnings from other formats existed, new learnings specific to UGC needed to be gathered promptly to quickly scale the first best performers from the new format and further develop them. Our approach: A mix of various creators, video lengths, angles, and different edits. The aim was to show gamers as authentically as possible in their gaming environment. Through suitable 3D models, animations, and other creative formats, we aimed to find a perfect mix in the creative setup to best engage users throughout their customer journey.
Through extensive testing, we were able to gather many learnings and directly implement them for further UGCs. Even the first ads were scaled into winners, ensuring a successful start. The focus: Emotionally appeal to potential buyers by finally putting an end to the frustration of choppy gaming experiences through a MIFCOM upgrade. An ideal development that allowed us to gather enough learnings by Q4 and make the most of the year-end very successfully.
Das Feedback
“For a year now, we've been developing our paid social creatives together with Stronger – and the results speak for themselves. The creatives are not only visually strong, but also strategically structured and consistently optimized for performance.”
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