Premium Leather Goods, Performance Results – PICARD Reduces CPA by 38%

To achieve this goal, a broad testing approach was developed, focusing on testing various creative formats to discover which ones resonated best with the target audience. A key component of this approach was the use of UGC creators who matched the target audience and authentically conveyed the brand's values. Generic creators were not an option – we opted for creators who would appeal to PICARD's specific target audience, utilizing both traditional creators and models.

Excellent results were observed within the first three months. Campaign performance exceeded expectations, and we now know which creative formats resonate particularly well with the target audience. Specifically, high-quality formats that highlighted the product and contained minimal spoken text received a very positive response. These formats are now being further developed, as they authentically and premiumly represent the brand and significantly boosted engagement and conversions in the online shop.