139% YoY Growth during BFCM – Störtebekker's strongest year

Even more creativity and new benchmarks in creative quality were to lay the foundation for better performance. Specifically, the development of new and refinement of existing UGC approaches, along with broader creator and format testing, were expected to make the decisive difference, reaching new cohorts and tapping into additional target audiences. Our roadmap was clear: In addition to classic creators of the usual age, we needed creators who would ensure we could specifically engage further cohorts, thereby segmenting and reaching target audiences more effectively.

Since the start of our collaboration, we have not only significantly increased creative output but also considerably broadened the target audience by engaging new cohorts. Together, over 47 exciting concepts have already been developed and implemented, enriching Störtebekker's campaigns. This, among other things, led to the most successful month (November) in the company's history to date.