What had never been achieved before: Maorika runs profitable Paid Ads for the first time
We let the numbers speak
437
Creatives Produced
33%
Avg. Scroll Stop Rate
24
Various Creators
240%
Increased Creative Output
How do I promote a product whose benefits I'm not allowed to discuss? This was the question we faced at the beginning of our collaboration with Maorika. Manuka honey, originating from New Zealand, is said to have healing properties. However, since these are not medically confirmed, they can hardly be communicated in advertising. This is also why Maorika had unfortunately never managed to make its social ads profitable in the past.
Our solution: UGC concepts that explain the product in a way that doesn't cross any legal boundaries, yet still highlights its benefits. All within a framework that contains no health claims. These were to be supplemented by innovative animations and impactful statics focusing on building social proof.
And the results are impressive! What no one had achieved before, we accomplished in close collaboration: making the ads profitable. More than 400 creatives have since been tested, over 20 creators deployed, and a creative output of +240% compared to the previous year was achieved.
Weitere Impressionen
Das Feedback
"Thanks to Stronger's ad creatives, we were finally able to scale profitably via Paid Social for the first time. The extensive range of diverse creative formats enables us to grow successfully through Paid Social. Highly recommended!"
UNSER EIGENER PODCAST
Was macht den Podcast so anders? Bislang gab es noch keinen Podcast, der von einer Brand UND einer Agentur gehostet wird.
Das coole? So können Themen aus zwei komplett verschiedenen Blickwinkeln betrachtet und noch tiefer in die Materie eingestiegen und absolute Nuggets für alle Zuhörer*innen herauskitzelt werden.
Wir veröffentlichen alle 14 Tage eine neue Folge auf Spotify, Youtube und Apple!
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