Premium and native: STERNGLAS boosts video ROAS by 47%

Results

We let the numbers speak

87%

CTR Uplift

35%

Avg. Scroll Stop Rate

47%

Video ROAS Uplift

21%

CPO Reduction

Starting Situation

Before our collaboration, primarily in-house content was used for paid ads. For new model launches, similarly structured creatives were consistently used, which only partially conveyed the unique stories behind each timepiece. Little experience had been gained with UGC previously, as suitable creators for a rather older target audience were lacking. Our task was to reinterpret this strong foundation, shift the focus more towards the unique features of individual models, and tell their stories in a completely new way.

Approach

The content breadth needed to be adjusted to engage the target audience on various levels. A combination of emotional static images, classic video formats, and UGC that reflects the premium quality of the products was designed to appeal to the niche audience of watch enthusiasts. A significant challenge was to ensure the UGC didn't look like typical user-generated content, but rather aligned with the high quality of the timepieces while still maintaining a native feel.

Result

Thanks to innovative creatives and an out-of-the-box approach, we significantly increased sales compared to the previous year. During Black Week in particular, we achieved a 33% increase. The strategies developed by our team were implemented using high-quality, yet native content, combined with attention-grabbing pattern interrupts. We recorded a 36% ROAS uplift during the peak Q4 period.

Thanks for the partnership

Das Feedback

"Working with Strongermarketing is a real pleasure. The team is highly professional, delivering top-quality results quickly. Daniel and his team truly understood our target audience, enabling them to develop highly effective, targeted strategies."

Yvonne Fontaine

Team Lead Marketing Sternglas GmbH

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