Stronger x Bears with Benefits

that Paid Social Playbook behind the international success of Bears with Benefits

Stronger x Bears with Benefits

that Paid Social Playbook behind the international success of Bears with Benefits

Secure our proven assets now for predictable and scalable growth through performance creatives:

🌍 International Checklist

🎨 Creator Pool Template

📩 Outreach Text Templates

Paid Social Playbook

What's Inside?

International. checklist

Before you go to a new market, you need to ask the right questions. This checklist shows you step by step what is really important when it comes to international scaling — from market selection to creator briefing.

Creator pool template

No more chaos in creator management. With this Notion template, you can keep track of all creators, their markets, formats, and performance — structured, scalable, and ready for immediate use.

Outreach text templates

The first contact is decisive. Use our proven outreach templates to target creators in new markets — in English, French, Dutch, and more. Just copy, adapt, and get started.

Daniel Schröder

About the speaker

Daniel Schröder is founder and managing director of Stronger, one of the leading paid social agencies in Germany. While still studying economics, he set himself up and founded Stronger in 2018 at the age of 21. Today, almost eight years later, Daniel and his team of 20 people manage well-known brands such as Trade Republic, Deichmann, Messmer, Snocks, Bears with Benefits, Johnny Urban, Inkster and many other e-commerce companies. The focus is on developing high-performance creatives that allow brands to grow in a scalable way. Stronger stands for data-driven paid social, clear structures and creative approaches that enable national and international scaling.
Marlena Hien

About the speaker

Marlena Hien is co-founder of Bears with Benefits, one of the most successful femhealth startups in Europe. In 2018, she built the brand together with her co-founder Laurence without outside capital — until the successful exit to the French healthcare group Havea in 2022. Today, she is active as an advisory board member, speaker and business angel.
scores

The results speak for themselves

1500+

Creatives created

34%

Φhigher CTR

37%

Winrate Uplift

The collaboration

37% more winrate – How Bears with Benefits redefined paid social

initial situation
The brand already had extensive experience in social media, both in the DACH region and internationally. In recent years, success has been driven in particular by low competition. However, there were challenges: Many campaigns worked with actions that made it difficult to profitably scale ads. In addition, the brand was no longer able to efficiently implement the high volume of creatives. To overcome these hurdles, we have focused on increasing the volume of creatives while maintaining high quality — both nationally and internationally.
solution approach
Especially in the health sector, it is often difficult to build trust in a brand and its products. We wanted to achieve this through targeted use of authentic UGC and native content formats. A mix of various UGC, statics, animations and 3D elements should also help to increase the number of new customers. The content focus here should be on evergreen content, which has been broadly diversified and continuously tested. In this way, we wanted to maximize creative output and also intensify international testing.
Outcome
Thanks to our diverse insights into different markets, we were able to quickly develop creatives that turned out to be successful. The start was promising, and now it is time to further increase the pace of testing and expand the already good performance both in the DACH region and internationally.
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